IGTV For Churches: Is It Worth Our Time?

Instagram just released IGTV. But is there a use for IGTV for churches?

In today’s pro-tip, we’re showing you how to navigate the new platform, upload your video, and a few strategic tips on what to post.


Introducing IGTV For Churches

igtv logo

IGTV is Instagram’s new play against YouTube. Unlike Instagram, all IGTV videos are vertical 9:16 format, up to an hour long, and easier to curate with your channel. 

You can see the videos of people you follow first, discover people that are popular or have related content to those you are following, and pick up where you left off on videos you were watching before.

Using IGTV for churches means another platform to get your message out into your community and the world.


Why We Love IGTV For Churches

  1. A new platform with a potential new audience for your message.
  2. Reach your Instagram followers with longer videos up to an hour.
  3. The 9:16 vertical aspect makes it more natural for your church members to collect and shoot video on their phones for you.
  4. It’s a young platform, but as it matures we expect unique features to rollout that you won’t get anywhere else.


Some For Churches To Use IGTV

I recommend that you post unique content on IGTV. This isn’t where you’ll be streaming live church services. Many content creators are recycling old content, which is really just reruns. If you want more people connecting with your church on IGTV, here are a few unique ideas you can post to your channel:

  1. Monday Morning With Pastor: Have the pastor share their thoughts on Sunday, recap service, and inform people what’s coming this week at the church.
  2. Behind-the-scenes: Show setup, planning, and other happenings going on around an event.
  3. Church Member Vlog: Allow your church members to vlog about what they’re reading, learning, tell stories, and share everyday life in a church member.



IGTV gives us a new platform to reach a new audience with our digital ministry

The unique vertical aspect makes it easier for churches to jump in and get going. You don’t need any fancy equipment, just a camera phone.

When it comes to using IGTV for churches, we recommend creating content unique to the platform. Instead of reposting old content, create new videos curating from members, leadership, and behind-the-scenes happening.

Have you checked out IGTV yet? Will you use it in your social media strategy? Let us know in the comments below!

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