What is “Pastoral Blogging”?  

What is a “Church Blog”?  

Is blogging still relevant today? 

Pastor blog trends that don’t work

• Inconsistent – There’s no one focusing and creating the content
• A 2nd or 3rd sermon in the week
• Blogging about things that don’t line up with the church’s mission

Blog ideas

• Transcribe the sermon to have it in text
  • • Find a volunteer to transcribe it
    • Rev.com (ideal but expensive) or trint.com (will require review but cheaper)
• (Justin’s preference) Build relationships using the blog
  • • This is not a second sermon or a devotional
    • Share stories and personal revelations from the Pastor (show how you’re living what you preach)
    • Share stories from the congregation
    • Speak to current events (things that may not get airtime on Sundays)

Pastor blog or church blog?

• Pastor blog
  • • Keep it separate if you want to write about things that aren’t a focus for the church
    • Create a separate pastor blog if the pastor wants to keep the content if/when he leaves the church
• Church blog
  • • Use the blog under the church name if it’s to minister to the community as the church
    • Gives the ability for others on staff or lay-people to write for the blog

Conclusion

• Your blog is another way people can connect with your church. This is a relationship building tool. Ask yourself, what does my community or church want and need to hear, and how can you open yourself up to them and create communication.
• Stick, stay and iterate (from Dan Irmler)
  • Make a plan to try blogging for 8 weeks and stick with it
  • Stay on target and blog once a week
  • Evaluate the time it takes and the reach, then decide if you want to continue and how you’ll improve it.

Check out the Baylon Bee article. Hilarious!!!