What is “Pastoral Blogging”?  

What is a “Church Blog”?  

Is blogging still relevant today? 



Pastor blog trends that don’t work

  • Inconsistent – There’s no one focusing and creating the content
  • A 2nd or 3rd sermon in the week
  • Blogging about things that don’t line up with the church’s mission

Blog ideas

  • Transcribe the sermon to have it in text
      • Find a volunteer to transcribe it
      • Rev.com (ideal but expensive) or trint.com (will require review but cheaper)
  • (Justin’s preference) Build relationships using the blog
      • This is not a second sermon or a devotional
      • Share stories and personal revelations from the Pastor (show how you’re living what you preach)
      • Share stories from the congregation
      • Speak to current events (things that may not get airtime on Sundays)

Pastor blog or church blog?

  • Pastor blog
      • Keep it separate if you want to write about things that aren’t a focus for the church
      • Create a separate pastor blog if the pastor wants to keep the content if/when he leaves the church
  • Church blog
      • Use the blog under the church name if it’s to minister to the community as the church
      • Gives the ability for others on staff or lay-people to write for the blog


  • Your blog is another way people can connect with your church. This is a relationship building tool. Ask yourself, what does my community or church want and need to hear, and how can you open yourself up to them and create communication.
  • Stick, stay and iterate (from Dan Irmler)
    • Make a plan to try blogging for 8 weeks and stick with it
    • Stay on target and blog once a week
    • Evaluate the time it takes and the reach, then decide if you want to continue and how you’ll improve it.


Check out the Baylon Bee article. Hilarious!!!

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